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LeBron James has often had the image of the “Next Michael Jordan” (although I’m sure he’d prefer the “First LeBron James”) since he first came into the public eye as a high school student, and this latest news isn’t likely to end those comparisons. It appears that the University of Kentucky, University of Miami and Ohio State University basketball programs have agreed to wear LeBron James-branded Nike gear (tOSU has had LeBron-ish logos on their uniforms already), an arrangement similar to Jordan Brand-outfitted schools like North Carolina, Marquette, Cal and Georgetown. No official word on the partnerships yet from any of the schools involved or Nike, but expect to see LeBron logos and shoes on courts in the ACC, Big 10 and SEC next season.
Nelly has partnered up with Honey Nut Cheerios on a new marketing campaign, “Must be the Honey” (seriously), and to celebrate, the cereal brand has put together some special footwear. Using NIKEiD.com, they’ve created 250 pairs of the Honey Nut Cheerios x Nike LeBron X Must be the Honey, and are distributing them to various celebrities including Angela Simmons and Bow Wow.The shoe sports a predominantly goldish-yellow style, with black through the Zoom Air bag and on the Flywire. That color also works the medial-side text: Bee near the collar, and 79 a bit lower down. (The cereal debuted in 1979.)A special New Era snapback accompanies the shoe, as do campaign-specific lacelocks: one featuring Buzz the Bee’s face and the other boasting “MUST BE THE HONEY.”Additional photos via General Mills.
The Nike LeBron 11 NSW Lifestyle release date is official, with the initial colorway — done up in a similar style as the LeBron 11 King’s Pride — dropping next month.A fashion-first model inspired by the look of the LeBron 11, the LeBron 11 NSW Lifestyle’s “King’s Pride” edition pairs brown and tan leather over the ubiquitously stitched upper, with red laces tying the colors together (pun fully intended) and a white rubber midsole rounding out the look.Look for the shoe at retailers October 12, retailing for $130.Nike LeBron 11 NSW LifestyleDark Loden/Dark Loden-Parachute Gold-University RedStyle #: 616766-30012 October 2013$130Photos via SA.
$43.10 77.79% off MD:sgsoiswevww



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