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To celebrate LeBron James’ 24th birthday Nike and NBA TV have teamed up to air “24 Hours of LeBron James.” The video above is the promotional commercial advertising it. The Love-fest starts at 1pm Eastern/10am Pacific and lasts … 24 hours. Truthfully I have no idea what they’re showing and I can’t be troubled to watch that video again. They definitely made mention of some sort of encore presentation of Cavs-Heat, but who knows. We’ll cross that bridge when I meet someone who has NBA TV.
LeBron James again lends his signature sneaker to a couple of elite high school hoops programs this year, his alma mater, St. Vincent-St. Mary, and Los Angeles power Fairfax High.Expected to remain exclusive to each school’s basketball team, the Nike LeBron 11 Fairfax comes in both home and away editions — one a yellow-and-gold edition with red accents, the other white-based with red — while the Nike LeBron 11 SVSM is pictured here in a gold-accented, green-and-white version. Each boasts team-specific script on the heel as well, completing the school-spirited style.Photos via fwalker03.
Here’s the new LeBron James Nike commercial that has been setting the internet on fire. It’s a really cool concept, excellent execution and all in all just a fantastic commercial. I’m really interested to see the reaction from the pro- and anti-LeBron camps.
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