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This weekend, Nike debuted their latest advertising campaign, supporting Nike Basketball and the new Nike LeBron 11. The first spot, entitled “Training Day,” illustrates how contagious LeBron James’s passion is, as we see his daily workout regimen — jogging, cycling, swimming, basketball and everything in between — taken up by the entire city of Miami.In addition to impressive visuals and a compelling storyline, the spot features music by Grammy-winning recording artist John Legend. Further, the campaign also includes an online component, which can be viewed (and interacted with) at Nike.com/LeBron.
The Nike LeBron 9 is officially at retail now, which means we should start seeing the accompanying commercials. First up, the “Nike LeBron 9: Big Bang” ad, which focuses less on the performance aspects and tech specs of the shoe, and more on just how damn cool it is. Hit the jump for the full spot.
One more pair of LeBron’s eight signature shoe is headed for stores next month, the Nike Air Max LeBron VIII “USA” (release date November 24th). The shoe features white leather for the base of the upper, with midnight navy on the Flywire panels as well as the 360 Max Air unit and outsole, and sport red on the tongue, honoring the colors of that Team USA who just won gold at the World Championships in Turkey. Check out a few more looks under the cut.#gallery-1 {margin: auto;}#gallery-1 .gallery-item {float: left;margin-top: 10px;text-align: center;width: 33%;}#gallery-1 img {border: 2px solid #cfcfcf;}#gallery-1 .gallery-caption {margin-left: 0;}/* see gallery_shortcode() in wp-includes/media.php */Nike Air Max LeBron VIII “USA”Nike Air Max LeBron VIII “USA”Nike Air Max LeBron VIII “USA”Nike Air Max LeBron VIII “USA”Nike Air Max LeBron VIII “USA”Nike Air Max LeBron VIII “USA”
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